Shaw Tile & Stone Catalog Page 47

Clarity Digital Imaging

Clarity Digital Imaging is the newest technology for applying glaze and design to manufactured
tile products.

This technology creates more realistic visuals, improved color saturation, and fewer
pattern repeats.

The most common traditional glazing application uses rotocolor methods (rotating silicon drums are infused with liquid
glaze that are rolled onto the tile creating the pattern and texture). This method creates a two dimensional visual and
because of the method a pattern repeat can be more obvious and occur more often. Also the ability of the glaze to
reach the surface edges and heavy textures can be a challenge.

Clarity Digital Imaging is similar to high definition ink jet printing. High tech digital machinery controls every element
of the application process. The glaze is applied in multiple layers using spray nozzles and offers ultimate precision and
attention to detail.

The ability to manipulate where the glaze is applied on each tile reduces the number of pattern repeats, and as a result,
one product can have 40 to 60 different faces--resulting in up to 10X more graphic variation.

The choice is clear, Clarity Digital Imaging by Shaw Tile & Stone.

Porcelain Tile Certification

What is Porcelain?

Porcelain tile is defined by the American
National Standard (ANSI) A137.1 (1988) as "a
ceramic mosaic tile or paver tile that is gener-
ally made by the dust-pressed method of a
composition, resulting in a tile that is dense,
impervious, fine-grained, and smooth, with
sharply formed face."
Shaw Porcelain Tile is ASTM tested and TCNA
certified as being authentic porcelain.

What is Porcelain Tile Certification?

Porcelain tile certification:

· Verifies appropriate water absorption
· Assures buyer of desired quality and wear

characteristics

· Increases seller credibility
· Reduces liability to US distributors
· Is renewed every three years for each tile, so consistent

standards are maintained

· Helps ensure use of proper tile for the job, reducing

expensive installation failure

How Does Porcelain Tile Compare to Ceramic Tile?

Porcelain Tile:

· Is superior in value, durability, color and design
· Requires the finest natural ingredients and a rigidly

controlled manufacturing process using the most
advanced processes and technology

· Is considerably denser and more impervious
· Has a much lower rate of water absorption, so it's

suitable for interiors
and exteriors in all climates

· Is considered frost resistant

· Has greater breaking strength
· Is fired at extremely high temperatures, becoming 30%

harder than
natural stone (like granite and marble)

· Costs less than natural stones
· Offers easy installation, wipe-clean maintenance and an

incredible
range of color options

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